The storyboard
Five cinematic shots with the same characters and the same chair, plus motion graphics for the listing, the orders and the end card.
A light-hearted story about a seller with great products and too few buyers nearby, until all of Europe can find him. Made for your post, with a placeholder name until I know your brand.
A seller with a workshop full of handmade chairs lists them for free, orders come in from Paris, Madrid and Berlin, and the punchline is an empty workshop: "Now Marco has a new problem. He needs more wood."
The story sells the result every seller wants: your things find a home across Europe. "Free" is the easy first step, not the headline.
Five cinematic shots with the same characters and the same chair, plus motion graphics for the listing, the orders and the end card.
The teaser is the short cut. This is the full script for the main ad, beat by beat.
A workshop in Bologna, packed to the ceiling with handmade chairs. Marco sips his espresso. A chair falls from the top of the pile; he catches it without looking.
"This is Marco. Marco makes the most beautiful chairs in Bologna."
Wide shot: chairs on hooks, chairs on the workbench, a chair on the cat's favourite spot.
"Bologna… has enough chairs."
Marco photographs one chair like a proud father. The listing builds itself on screen: photo, description, "Publish for free".
"So Marco put them where all of Europe shops. Listing is free."
Order notifications pop up. Paris: a woman with café au lait falls in love with her chair. Madrid: two chairs on a sunny balcony. Berlin: a barista sets down chair number twelve.
"Paris wanted one. Madrid wanted two. A café in Berlin? Twelve."
The workshop is empty. Echo. Marco sits on the last chair in the middle of the room, looks around, raises an eyebrow.
"Now Marco has a new problem. He needs more wood."
Your logo. "List for free. Sell across Europe." Button: "Start listing". Optional sticker for the market: "Free listings in [country]".
"[Your marketplace]. List for free. Sell across Europe."
The same structure works for every kind of seller, so the campaign can speak to many industries without starting from zero each time: an everyday overflow, a free listing, Europe answers, a punchline.
Enough chairs for a whole town.
Her kitchen cupboard is now 100 % mugs.
The bikes have started parking in his living room.
Her wardrobe has its own wardrobe.
The end card in English, German and French with the same narrator. On-screen text, captions and voice are swapped per language; the picture stays the same, so each new version is quick and consistent.
"List for free. Sell across Europe."
"Kostenlos inserieren. In ganz Europa verkaufen."
"Publiez gratuitement. Vendez dans toute l'Europe."
Story, script and storyboard, approved by you before any picture is made.
AI-assisted film stills with consistent characters, animated into short cinematic shots. Hands, faces and details checked at full size.
Motion graphics for your app and brand, voice-over, music kept well under the voice, sound effects, captions.
English master first, then each language with its own voice-over and translated text, plus extra formats such as 4:5 or 1:1 if you need them.
Tell me your platform's name, your main seller groups and your top markets. I adapt the concept to your brand and send the script for approval first.